She favors Overcast for creating lists and Apple Podcasts for searching. “I’m so anal about how I do it,” she says. Zomorodi uses six podcast apps to stay organized for her 15 to 20 hours of listening per week. “They step back and think about those periods in the day that they actually have time to listen but may not have thought about it before,” says Pearson, who now listens during lunch-something he couldn’t do pre-Covid when he was often eating out for business. The shift in length allows users to listen during shorter activities that previously had been podcast-free. Most podcasts were 45 minutes or longer until two or three years ago when the industry started to trend toward podcasts of five to 15 minutes that can fill otherwise open pockets of time, says Will Pearson, chief operating officer of iHeartPodcast Network, which has 470 active shows including Stuff You Should Know. Under its public media ownership, the app was made free to download after previously costing $3.99.Driving, exercising, and cleaning are popular activities during podcasts, but heavy users incorporate episodes in many other ways: Walking the dog. NPR’s share of the loss was more than $800,000.
NPR’s financial statement showed that Pocket Casts had a net loss in the network’s fiscal year 2020. NPR and NYPR increased their ownership stake to 34.6% each, while CPM decreased its stake to about 27.5%.
The organizations formed Podcast Media LLC, which operates the podcast platform and is governed by a board of representatives from each organization.īBC Studios Americas acquired a small ownership stake last year in Pocket Casts - about 3.4%, according to the NPR AFR. NPR, New York Public Radio and Chicago Public Media acquired Pocket Casts in 2018, with each taking a one-third ownership stake.
NPR spokesperson Isabel Lara told Current that “the plan of a sale” of Pocket Casts is in “early stages of development.” Lara did not respond to other questions about the sale.
Moog did not respond to Current’s questions about the sale. Pocket Casts CEO John Gibbons did not respond to Current’s questions, calling the situation a “fluid event.” Gibbons referred questions to board chair Matt Moog, interim CEO at Chicago Public Media. The public broadcasters who own Pocket Casts are selling the podcast platform, less than a year after it was declared public media’s “ answer to Spotify.”Ī board made up of representatives of Pocket Casts’ owners - NPR, New York Public Radio, Chicago Public Media and BBC Studios Americas - agreed in December to sell the platform, according to NPR’s latest audited financial report.
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